Moving a business to a larger location is often regarded as a great success. This is because it means that our revenue is improving and that we are moving to a bigger place to expand even more. However, how to announce the move of your business successfully? How do we make our movement known to everyone so we can move forward?
Today, many companies and offices still have their physical headquarters in various locations. As much as technology has advanced or the 2020-2021 pandemic has changed some things, large companies must have their physical headquarters so that customers know where to turn in the face of any difficulties. So if you’re moving into a larger space, it probably means your business has paid off.
What should you consider when moving your business to a new location?
When moving out of office, the first thing to keep in mind is that you’ll need a good moving company to support you in the process. This is because a reliable company can help you pack, unpack; know the best routes to your new destination and much more. Most moving companies offer their users a variety of packages according to their needs. You can hire long-distance, short-distance, hourly or fragile objects, works of art and musical instruments removals.
Similarly, most companies offer their users the ability to pack and unpack at convenience. This saves you the hassle associated with searching for boxes in hidden places, as well as not knowing exactly how to pack certain items. Most good moving companies offer two free services; the quotation and the coating of objects with a clear plastic.
Only special items that require more care can be packed in special ways so that they are not damaged when entering new spaces. For this reason, companies have special cushions for the corners of the furniture, to be able to carry them quietly and without risks on wooden floors or on handrails and new walls. Similarly, they can place special protections for the handrails. All these elements allow you to save time and money.
If you have electronics, you’ll need to pack properly. Companies can help you in case there are very fragile items, which can be disfigured on the way, that can be broken or that cannot be hit during the transfer.
How to announce the move of your business successfully?
Nowadays it is important to have a good digital marketing strategy. The first thing you should do is put on your website and social networks that you will have a new headquarters where they will move. Then put the address to all users. It is important to place this address in the new posts that you will make on social networks from that moment.
While most people are interested in the 2.0 era, you’ll also need to consider the type of audience your business has. For example, if you sell something especially to older adults, the networking strategy is probably not as effective. You will have to communicate the new address through more traditional methods. If you are a very large company, you can also make use of radio and television to communicate the existence of the new headquarters.
What is the best time of year to move into your business?
It is important that when you move you can have a good time, or at least that the process is as expeditious as possible. Usually, companies want to move during the summer, because they are on vacation. This allows them to settle in calmly and thus be prepared for when they need to start over. However, if your business never stops, you can also move during the winter, when we know that paperwork with moving companies is much easier and there are fewer customers.
Whatever your decision is, make it based on the type of company you have. The communication style to give your users the new address should be based on their age range and their connection habits. You can also leave a message at the old headquarters, which will say the new address of your business, as well as a message recorded on the phone for those who call. Try to figure out the best way to reach your customers!
Something that many companies usually do is involving users in networks about their moving process. This is a strategy that will allow you to earn double; on the one hand you are achieving greater popularity in your business and on the other you will be using the move as a marketing campaign.
Once you are located in the new headquarters, you will be able to do several activities:
- Invite users through social networks to visit your new headquarters and offer them special discount codes. This will work perfectly if you have a restaurant or fast food place, for example.
- Make raffles related to the move. You can also run contests where customers guess where they are moving or where the next business headquarters will be. This is a great way to gain followers through social media, especially on Facebook, Instagram and Youtube.
- Make a special event in the new headquarters, which serves as an opening and at the same time offers different offers to customers who are first approaching. This works perfectly if you have a department store or a place where they sell clothing.
- Marketing strategies when it comes to announcing the successful move of your business are varied. Use creativity and always remember to think about the nature of the customers you have. In the same way, do not forget to have the services of a good moving company, which allows you to move all the furniture and equipment properly, with quality packaging and in record time.
In conclusion, if you want to successfully move your business to a new place, you will need to do a good digital marketing campaign. Also, it is important to hire the services of a good moving company to make the process easier.
